Saturday, January 06, 2007
Amitabh / Big B to try and improve UP's image
I can't think of a worse thing to do for a person of Amitabh's calibre. He has a very positive portrayal in the Indian media due to the movies he makes successful and his talent. He further establishes a good image by appearing for public service ads such as the Polio campaign. After all, to take on something which all of us know is not true threatens to cast a shadow over his positive image. Amar Singh and Mulayam Singh may be Amitabh's friends, but make no mistake, the day Amitabh actually gets (unwillingly maybe) into the political game of trying to cast UP's current status in a positive light in terms of rule of law and justice will be the day that shadows will start to form on his image. I don't know whether he actually has the courage to face the unprecedented political flak he will face.
The Indian public is very fickle - when Aamir Khan tried to stand up for the Narmada refugees, the timing of this stand along with his film release made people suspicious of his intentions; when he stood up in long ads (for which he must have been paid great sums of money) to try and offset the pesticide issue, he lost some of his sheen (after all, there would be a great number of people willing to believe that a big company can play with their health if a profit is involved); Amitabh should really avoid getting into this trap.
Labels: Development, Governance, Image, Law, Star
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